With the clouds of uncertainty continuing to circle, the exhibition sector remains at the forefront of the limbo. While all travel companies acknowledge the key to survival is continuing to conduct business, this ability to meet clients is severely hampered by the current curbs on travel and the slashing of exhibitor budgets.

Large-scale conferences and small society meetings alike have adapted by shifting online. The virtual format not only sidesteps the current restrictions, but also offers new opportunities: reaching wider audiences, reducing the carbon footprint and leveraging new technology to bring virtual meetings ever closer to the real thing. For some organisers, the shift may be permanent.

The show will include exhibition areas, networking formats, presentations and discussion panels on how the travel landscape may look like after this crisis. Exhibitors can opt to present themselves in person and via virtual formats.

Other exhibition and conference organisers are opting for virtual gatherings in the short-term, with a view to returning to physical events come autumn.

Arabian hospitality sector will meet at Madinat Jumeirah, Dubai. This tallies with Dubai Tourism’s message that the emirate is reopening to international tourists from July 7th. A series of